Small and midsize companies in the U.S. are expected to move more of their advertising and promotion to social networking in 2008, doubling their investments in sites like Facebook, MySpace and LinkedIn, according to a forecast by Access Markets International Partners Inc., an information-technology strategy firm.
I thought it was interesting article, click on Blendtec it shows a company that tests items to see if they can blend merchandise in a blender. lol One of the videos he tried to see if a brand new I-phone would blend.
Subscribe to:
Post Comments (Atom)
4 comments:
I think that online advertising can potentially cut a lot of costs for companies. With other traditional media outlets, advertisements are viewed and then often discarded or forgotten. With online advertising such as the iPhone in the blender, consumers can view the video over and over. If a video is on YouTube, it can be favorited and shared with friends. Using an iPhone was a good idea because that is probably the most desired phone that many people can not afford. The shock value alone is sure to get people interested.
This is a great idea, and proof of where "social" advertising is moving towards. This is less intrusive than traditional web ads, and allows for talkback.
I think companies moving their ads and promos to social network such as Facebook, MySpace and LinkedIn is a good move (for now) since the social media is blooming. The companies will have some advantages such as saving some money, increasing awareness, building a relationship with customers and etc. On the other hand, customers can be selective with what ad they want to see- which is even better for us.
I personally would not want to add a company as my Facebook friend. I think of Facebook as a way to keep touch with friends, not a way to look for discounts at Kingston Pizza. But hey, I would not be surprise if this becomes the next big thing
Post a Comment