Tuesday, May 6, 2008

It could happen to you

Hey guys. I was browsing the web and came across this article. It's about this seventeen year old high school drop out who created her own website, Whateverlife.com, and is now a millionaire. It was originally posted back in September 2007, but I still thought it was a cool article.

A 17-year-old high school dropout. Made more than $1 million. Earns as much as $70K a month. Owns a website that attracts more than 7 million monthly visitors and 60 million page views.
Her first Adsense paycheck was $2,790 and she has already rejected a $1.5 million buyout offer. I’m referring to Ashley Qualls, the founder of
Whateverlife.com, a free MySpace layouts website.
Fastcompany recently published a
fascinating feature article on Ashley, a teenage entrepreneur from Detroit who has made a substantial amount of money online by targeting a niche market (girls on Myspace/social networks) and fulfilling their needs.
Ashley is evidence of the meritocracy on the Internet that allows even companies run by neophyte entrepreneurs to compete, regardless of funding, location, size, or experience–and she’s a reminder that ingenuity is ageless.

She has taken in more than $1 million, thanks to a now-familiar Web-friendly business model. Her MySpace page layouts are available for the bargain price of…nothing. They’re free for the taking. Her only significant source of revenue so far is advertising.
Like other high traffic websites, Whateverlife.com runs CPM ads by Casale Media and Value Click, alongside Google Adsense and Nabbr, a revenue sharing video widget. The integration for each ad type is relatively well done and not too intrusive. The main problem is that Ashley doesn’t seem to be selling ads directly, which is a huge loss considering the amount of traffic she gets.
Currently, a site like Techcrunch makes $10K per 125 x 125 ad block and that’s with 4.0 million page views per month. Whateverlife gets 15 times more page views ...
According to the article, Whateverlife.com has a larger audience than the combined circulation of magazines like Seventeen, Teen Vogue, and CosmoGirl!. This is something remarkable.

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