This article was from March of 2007, but thought it was still interesting especially for us college students who are interested in college athletics. Read it and provide some comments if you would like.
CBS has announced a deal with YouTube in which the TV network will launch CBS Sports NCAA Tournament Channel on the YouTube site. The channel, to be sponsored by Pontiac, will feature NCAA tournament game clips and highlights, uploaded by College Sports Television (a unit of CBS) in near real time, from the NCAA Division I Men’s Basketball Championship, which begins airing today (March 15) on CBS. The site will also show postgame press conferences and other tournament video produced by CBS Sports.
The channel will also include links to CBS Sports, CBS Sportsline, CSTV and the NCAA’s official Web site, NCAASports.com, which will facilitate fans moving back and forth from YouTube to the full games being shown online through NCAA March Madness on Demand.
“Through this agreement, CBS is monetizing its content on the Internet and proving that world-class programming can help bring brand-name advertisers to online platforms,” said Sean McManus, president, CBS Sports and News.
“The NCAA Tournament is consistently one of the most exciting experiences in all of sports,” said Suzie Reider, head of ad sales for YouTube. “Tournament coverage is a welcome addition to the site. We’re hopeful this partnership will introduce the tournament and NCAA basketball to an even wider audience than it already enjoys.”
As part of the deal, YouTube will encourage users to vote on their favorite round-by-round Pontiac “Game Changing Performances” at NCAASports.com. The top vote-earning team will be announced live on CBS during halftime of the championship game on Monday, April 2. The winning team’s school will receive a $100,000 general scholarship from Pontiac.
This is great for college athletics. It allows these athletes to showcase their success to a wide range of fans as well as have quick and easy access to their clips. I also like how Pontiac will grant a scholarship to the team with the most votes. This is a great move for the NCAA as well as YouTube... So what do you think?
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