Thursday, March 27, 2008

YouTube Tells Contributors Who's Watching

I was watching MSNBC earlier and came upon this story. Today Google Inc. released a tool called “YouTube Insight” on It is simply an analytical tool that any registered users have access to that shows aggregated data about the video the users have posted. Before, the only information users have of their videos been the number of viewers and the comments left by viewers. This new tool gives additional insight by providing information that is critical to marketers. It shows how often a video is viewed in different regions or countries, if it’s a hit amongst its category, and tracking the popularity of its peak.

For example, if a video is popular in a foreign country, a new version should be released in the language of that country. Or perhaps a film company upon releasing a trailer, may target specific regions due to the lack of awareness of the film and if the popularity of a video peaks on the 4th day of the release, then users know when to release new materials to maintain an audience. Also, other crucial data such as how much percentage of the video has been viewed can be provided to advertisers for a charge.

All in all, I think this is a step in the right direction for YouTube, and it potentially could be a favorable factor for marketers if it continues to evolve. I definitely think this tool will help Google Inc. generate some money off its $1.76 billion purchase of YouTube in 2006.

What do you guys think about this new tool on YouTube?

1 comment:

Jillian said...

This new tool seems like it will very beneficial to advertisers and others who post on YouTube. New appliciations, such as this, show how easy it is becoming for marketers to target their consumers, find out what their interests are, where they live, and how they are spending their free time. I think this new tool on YouTube will help local bands or small start-up companies to grow their business. This way they can see who's watching their videos, what regions they live in, and then target their efforts in those areas. There really are a lot of resources available on the internet today that give you the tools you need to market yourself or your business very effectively online with very little money.