tag:blogger.com,1999:blog-7880058139381175458.post6154815958377610288..comments2023-09-26T11:04:53.434-04:00Comments on Social Media Marketing: Retail Brands and Social Media MarketingAdriana M. Boveda-Lambiehttp://www.blogger.com/profile/01794658263221574488noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7880058139381175458.post-47110864171889716822008-02-22T17:38:00.000-05:002008-02-22T17:38:00.000-05:00This article is great because it emphasizes how be...This article is great because it emphasizes how beneficial social media is becoming to companies and retailers because the consumers are literally telling them what they like, dislike, and wish to have. Sites such as Pod1 and Wishlist.com are doing exactly this; allowing consumers to create a list of desirable items. This is a win win for retailers because they are able to target a wide range of international online users creating lists for birthday’s, bridal showers, weddings, and any other holiday or season you could think of. <BR/><BR/>This concept is a good idea as far as being able to target new customers by directly linking back to sites and through search engines. However, I would not count on this strategy to be the best way to target new customers because it could be that someone else (boyfriend, friend, relative, parent, friend, ect.) is purchasing the item off the wish list and has no connection with the item at all. Also, often when people create wish lists they take items off sites that they are familiar with, and in this case it would be loyal customers who are utilizing the application and not new customers.Tara H.https://www.blogger.com/profile/12573443019676587199noreply@blogger.comtag:blogger.com,1999:blog-7880058139381175458.post-64408075677294963002008-02-22T13:30:00.000-05:002008-02-22T13:30:00.000-05:00I think this may be effective if it was created as...I think this may be effective if it was created as an iLike or iWant application. People could add links to products they want as ideas for gifts or just to show others what they are interested in. This would help people discover new stores and products, and also help promote the companies.Laurahttps://www.blogger.com/profile/06614265679102721410noreply@blogger.com